My mother-in-law, who turned 104 in 2011, has been a breast cancer survivor since 2000. When she was diagnosed, we struggled to understand what products were available, where to obtain those products, and how to fit them. We also struggled with insurance claims. There was not much help available.
More importantly, she was uncomfortable and embarrassed. She yearned for privacy in dealing with the very personal and emotional implications of breast cancer, surgery, and recovery. I quickly realized there was a market I needed to serve.
The first Befitting You was founded in Lenoir City, TN inside of our family business, East Tennessee Discount Drugs. Demand was so great that we soon had three more locations. For over a decade, we have sought to serve the needs of women with cancer.
We understand being diagnosed with breast cancer, or any cancer for that matter, can be a difficult and emotional time for a woman. Our guiding principles at Befitting You are helping breast cancer survivors reclaim a positive body image and restore confidence, all in a discreet and compassionate environment. Our boutiques offer a large variety of products that will help during this difficult and transitional time.
We take pride in our heartfelt, compassionate service. In fact, most of our staff are cancer survivors themselves. We strive to make each patient comfortable and confident both during and after the breast cancer diagnosis and treatment phases.
Thank you for choosing Befitting You Specialty Boutique. We look forward to serving you!
President of Befitting You